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Field notes from
the structured-content frontier.

Headless CCMS, content delivery platforms, DITA, AEO, AI grounding — and how Fortune 500 docs teams ship.

LLMS.txt – The New SEO for Generative AI

content-strategy; information-architecture

LLMS.txt – The New SEO for Generative AI

Barb Mosher Zinck· Sep 11, 2025
The Self-Service Myth: Why Your Customers Don't Really Want to Help Themselves

content-strategy

The Self-Service Myth: Why Your Customers Don't Really Want to Help Themselves

Rethinking your documentation strategy is an opportunity for your documentation team to expand their work across the customer lifecycle and show their value. Give them the right tools and right content strategy to do that.

Barb Mosher Zinck· Aug 21, 2025
Documentation as Code: Why Modern Teams Are Ditching Traditional CCMS for Git-Native Workflows

ccms; content-strategy

Documentation as Code: Why Modern Teams Are Ditching Traditional CCMS for Git-Native Workflows

How developer-first content management is transforming technical documentation. Learn why modern teams are moving beyond traditional CCMS platforms to embrace Git-based workflows, API-first architectures, and documentation as code practices.

david-hillis-d3c68· Aug 11, 2025· 12 min read
Plot Twist: AI Makes Content Strategy More Important, Not Less

content-strategy; information-architecture

Plot Twist: AI Makes Content Strategy More Important, Not Less

Barb Mosher Zinck· Aug 11, 2025
The Real ROI of Structured Content (And How to Prove It)

ccms; content-strategy

The Real ROI of Structured Content (And How to Prove It)

Barb Mosher Zinck· Aug 11, 2025
Why Your Content Strategy Needs to Get Smart: Key Insights from Noz Urbina

content-strategy; information-architecture

Why Your Content Strategy Needs to Get Smart: Key Insights from Noz Urbina

Discover why proper content strategy and semantic modeling are essential for successful AI implementation, featuring insights from content expert Noz Urbina on the Content Matters podcast.

Barb Mosher Zinck· Aug 11, 2025
Getting Started with CCMS: What You Need to Know

ccms

Getting Started with CCMS: What You Need to Know

Tired of content chaos? Let's talk about how a component content management system can transform the way you work with content - from scattered documents to a streamlined, reusable content strategy.

Barb Mosher Zinck· Jun 11, 2025
If Your Content Falls in a Forest, Does It Make a Sound?

content-strategy; portal; ccms

If Your Content Falls in a Forest, Does It Make a Sound?

Structured content only fulfills its promise when CCMS and delivery systems are connected—otherwise, its value is lost on the audience.

david-hillis· Jun 11, 2025
WCAG Compliance Guide for Technical Documentation

ccms

WCAG Compliance Guide for Technical Documentation

A comprehensive guide to implementing WCAG compliance in technical documentation, covering business benefits, implementation strategies, testing procedures, and ROI metrics. Learn how to create accessible documentation that serves all users while meeting legal requirements and expanding market reach.

david-hillis-d3c68· Jun 11, 2025· 12 minutes
The Content Pipeline: Let Content Delivery Make the Case for Structured Content

ccms

The Content Pipeline: Let Content Delivery Make the Case for Structured Content

You’re sitting in your weekly tech docs team meeting, and someone starts talking about how the team needs a structured content strategy. That it’s time to improve the way the team writes and manages technical documentation.

Barb Mosher Zinck· May 15, 2025
AI & Truth Collapse: Understanding the Threat to Our Shared Reality

content-strategy

AI & Truth Collapse: Understanding the Threat to Our Shared Reality

As AI continues to evolve and integrate into our daily lives, understanding and addressing Truth Collapse becomes increasingly urgent. By fostering digital literacy, supporting responsible regulation, and prioritizing human connections, we can work toward a future where technology enhances rather than undermines our shared reality.

Barb Mosher Zinck· May 7, 2025
Delivery-First: How Content Delivery Platforms Drive Structured Content Success

ccms

Delivery-First: How Content Delivery Platforms Drive Structured Content Success

Learn how content delivery platforms can prove the value of structured content with insights from Frank Miller of Ryffine. Discover a practical, delivery-first approach that brings immediate benefits while building the foundation for comprehensive content transformation.

Barb Mosher Zinck· May 7, 2025
Information Architecture as the Backbone of Scalable Content

content-strategy; information-architecture

Information Architecture as the Backbone of Scalable Content

Discover why Information Architecture remains essential in the age of AI for content scalability, user experience, and efficient content creation. Learn key roles, benefits, and strategies for success from expert Amber Swope.

Barb Mosher Zinck· May 7, 2025
The Content Pipeline: Make Your Content Work Smarter, Not Harder

content-strategy; ccms

The Content Pipeline: Make Your Content Work Smarter, Not Harder

Barb Mosher Zinck· May 7, 2025
The Content Pipeline: A Content Ops Maturity Model for Tech Doc Teams

ccms; content-strategy

The Content Pipeline: A Content Ops Maturity Model for Tech Doc Teams

We decided to apply the Content Operations Maturity Model (COMM), a structured way to assess our current documentation capabilities and identify steps to improve efficiency, consistency, and scalability. Here's how you can too.

Barb Mosher Zinck· Mar 4, 2025
Rethinking Content Strategies with AI: Insights from Lance Cummings

content-strategy

Rethinking Content Strategies with AI: Insights from Lance Cummings

Discover Lance Cummings' expert take on using AI in content strategies, including its integration into workflows, and the evolving roles of writers.

Barb Mosher Zinck· Feb 17, 2025
Personas: Are You Getting the Good, Avoiding the Bad, and Escaping the Ugly?

content-strategy

Personas: Are You Getting the Good, Avoiding the Bad, and Escaping the Ugly?

Learn how to create personas that help you develop the right content at the right time for your customers and audiences.

Barb Mosher Zinck· Nov 28, 2024
Introduction to DITA: Advanced DITA Techniques

ccms

Introduction to DITA: Advanced DITA Techniques

Learn how to master some of the more advanced DITA techniques including conrefs, keyrefs, map management and specialization.

david-hillis· Nov 7, 2024
Discover CX by Ingeniux at LavaCon 2024

content-strategy

Discover CX by Ingeniux at LavaCon 2024

david-hillis· Nov 4, 2024
Is DITA the Future of AI? How DOM RAGs will Revolutionize Enterprise AI

content-strategy

Is DITA the Future of AI? How DOM RAGs will Revolutionize Enterprise AI

david-hillis· Oct 18, 2024
Introduction to DITA: Best Practices + CCMS Integration

ccms

Introduction to DITA: Best Practices + CCMS Integration

In part 2 of our series on DITA we cover some best practices working with DITA, look at how to set up your DITA project in a CCMS and go through some common challenges and troubleshooting tips.

david-hillis· Oct 10, 2024
3 Key Approaches to Content Delivery - And Which One is Best

headless; ccms

3 Key Approaches to Content Delivery - And Which One is Best

There are several ways to deliver content, depending on where you need to publish it and how you plan to use it. We look at three key approaches.

david-hillis· Sep 20, 2024
Building Your Technical Documentation Infrastructure

ccms; content-strategy; portal

Building Your Technical Documentation Infrastructure

Learn how to improve customer experience with clear technical documentation using structured authoring, hybrid CMS integration, and self-service portals.

Barb Mosher Zinck· Sep 20, 2024
Building a Strong Foundation for Technical Documentation

content-strategy; headless

Building a Strong Foundation for Technical Documentation

Improve how you manage technical documentation for better productivity and user satisfaction using structured content.

Barb Mosher Zinck· Sep 20, 2024· 6
Composable Experiences with Headless CCMS

headless; ccms

Composable Experiences with Headless CCMS

Headless CCMS delivers structured content like DITA across digital platforms through flexible API-based delivery, enhancing customer experiences.

Barb Mosher Zinck· Sep 20, 2024
Five Differences Between a Legacy and Modern Portal

portal

Five Differences Between a Legacy and Modern Portal

Learn the difference between legacy and modern customer portals, including enhanced UX, integration, self-service, and search.

Barb Mosher Zinck· Sep 20, 2024
How Good Tech Docs Improve Customer Experience

ccms; content-strategy

How Good Tech Docs Improve Customer Experience

Good technical documentation boosts customer satisfaction and reduces support costs. Learn how.

Barb Mosher Zinck· Sep 20, 2024
How Topic-Based Authoring Can Support Your Mission

ccms; content-strategy

How Topic-Based Authoring Can Support Your Mission

Trade associations manage diverse content. A topic-based authoring model supports mission goals.

Barb Mosher Zinck· Sep 20, 2024· 8 min. read
Ingeniux Acquires Simply XML Word-based DITA Authoring

ccms

Ingeniux Acquires Simply XML Word-based DITA Authoring

Ingeniux Discover CX has acquired Simply XML, known for its easy-to-use Microsoft Word™-based solution for XML and DITA authoring.

Barb Mosher Zinck· Sep 20, 2024
Introducing Generative AI for Discover CCMS

ccms

Introducing Generative AI for Discover CCMS

Discover CX's new generative AI module integrates with OpenAI’s ChatGPT to enhance content creation and editing, while ensuring data privacy and security.

Barb Mosher Zinck· Sep 20, 2024
Introducing the New DITA Publishing Pipeline

ccms

Introducing the New DITA Publishing Pipeline

Easily publish structured DITA content across websites and portals, customize delivery, and speed up deployment.

Barb Mosher Zinck· Sep 20, 2024
Introduction to DITA: Getting Started

ccms

Introduction to DITA: Getting Started

If you're looking to get started working with DITA, this three part blog series will get you on the right path. Up first, getting started.

david-hillis· Sep 20, 2024
Managing Content in a Headless CCMS

headless; ccms

Managing Content in a Headless CCMS

The key benefit of a headless CCMS revolves around a clear separation of content management from content delivery.

david-hillis· Sep 20, 2024
Overcoming Technical Content Localization Challenges

ccms

Overcoming Technical Content Localization Challenges

Upshift technical content localization with structured management, automated workflows, and collaborative tools.

Barb Mosher Zinck· Sep 20, 2024· 4 minutes
Product Knowledge: Unmined Gem in the Buyer's Journey

content-strategy

Product Knowledge: Unmined Gem in the Buyer's Journey

Use product knowledge to empower B2B buyers with structured content and AI-driven SEO for enhanced engagement and faster sales.

david-hillis· Sep 20, 2024
The Ultimate Guide to Choosing the Best Technical Documentation Software

ccms

The Ultimate Guide to Choosing the Best Technical Documentation Software

This guide offers insights on choosing technical documentation software, focusing on content management, DITA support, multi-format publishing, and automation to help businesses make informed decisions.

david-hillis· Sep 20, 2024
Understanding Intelligent Content: A Guide

content-strategy

Understanding Intelligent Content: A Guide

This guide explores what intelligent content entails, why it’s crucial for web experiences, and practical steps to implement it effectively.

Barb Mosher Zinck· Sep 20, 2024
Why You Should Build Your Next Portal with a CCMS

portal; ccms

Why You Should Build Your Next Portal with a CCMS

Discover how building your portal with a CCMS can revolutionize your content delivery. Uncover the benefits in our latest blog post.

Barb Mosher Zinck· Sep 20, 2024