The Content Pipeline: Let Content Delivery Make the Case for Structured Content
You’re sitting in your weekly tech docs team meeting, and someone starts talking about how the team needs a structured content strategy. That it’s time to improve the way the team writes and manages technical documentation.
And you know they are right.
- A single source of truth.
- More consistency, better accuracy.
- Reuse content across documents.
- Less maintenance effort.
- Multichannel delivery.
But.
Budget is tightening. Team members are already stretched thin. And there are too many existing technical documents spread across the company to just simply say “make it so.”
Besides, leadership doesn’t truly see the value of your team’s work.
What can you do to get your company to see the value of structured content and invest?
Is there an in-between place that keeps the work moving along, but also shows how structured content saves the company money, time, and increases customer satisfaction and loyalty?
Because that’s the big gotcha, right?
There has to be a customer experience benefit to get management to loosen the purse strings.
Enter a content delivery platform.
Once that can ingest both structured and unstructured content to deliver critical product and technical information to customers across multiple channels.
Pull in your technical content from across the company in whatever format it’s in and expose the problems that comes with unstructured content:
- Duplicate content across departments
- Inconsistent terminology, instructions, and messaging
- Outdated content
- Inaccurate content
Show how moving to a structured content model helps to eliminate these issues by implementing structure to a small, but critical subset of this content.
Get the business on board. Create a plan to evolve the way your team works with content and help other departments take advantage of the tools and processes you build.
Start small. Show value. Get buy-in. Rinse and repeat.
It’s an age-old story that never gets boring because it works.
Can’t afford a CCMS and a content delivery platform? Look for a CCMS that provides both (hint: Discover CX does).
